Program Schedule

Thursday, 4 June 2026 | 1:00 PM - 5:00 PM

Waterfront Venue

A Causal Inference Institute in Communication Studies

Organizers: Shuning Lu, Ewa Maslowska, Harsh Taneja

This pre-conference builds on the momentum of the successful 2025 Blue Sky Workshop on causal inference. This event will move beyond introductory concepts to address practical applications and facilitate advanced discussions, with a focus on showcasing emerging scholarship.

Schedule Details

1:00 PM

Welcome and Introduction

1:05 PM
Keynote

The Diffusion of Design-Based Causal Inference Methods Across Social Science Disciplines

King-wa Fu & Dai Fankai

About the Speaker: King-wa FU is a Professor at the School of Future Media, The University of Hong Kong.

1:50 PM

Coffee break

2:00 PM
Workshop

Promise and Perils of Quasi-Experimental Design

The Example of Regression Discontinuity Design

This workshop discusses quasi-experimental designs as important tools for elevating communication theory through rigorous causal inference, followed by a practical deep dive into Regression Discontinuity Design (RDD).

Workshop Leader: Tian Yang, Assistant Professor at the Chinese University of Hong Kong.

2:45 PM

Coffee break

3:00 PM
Session 1

Application of Causality to Understanding Attention Dynamics

Using Influencers to Divert Attention from Corporate Crises

Jiacheng Huang

Testimonial Visuality and Credibility Judgments

Eloisa Klein

Crisis, Communication, and Online Prosociality

Mingxuan Liu

3:50 PM

Break

4:00 PM
Session 2

Causal Validity & Innovation in Communication Research

Sequential Randomization in Survey Experiment

Shuning Lu

Mitigating Confounder Bias in Visual Media Effects

Xinyi Liu

Linking Digital Trace with Survey Data

Jack Lipei Tang

Thinking Causally with Digital Trace Data in Linkage Designs

Yangliu Fan

4:50 PM

Closing Remarks

Open floor discussions and closing remarks.